In der aktuellen Ausgabe von Fast Company

• EMAIL IS BACK! IT NEVER REALLY WENT AWAY.
  FIFTY YEARS IN, EMAIL HAS BECOME MORE ESSENTIAL THAN EVER—AND THE KEY TO UNLOCKING PERSONALIZED AI.
• AI'S PROPHET OF DOOM
  ED ZITRON HAS BUILT A SMALL MEDIA EMPIRE ON THE ARGUMENT THAT AI IS NOT ONLY A BUBBLE BUT A FRAUD, AND THAT IT'S HEADED FOR A SPECTACULAR CRASH.
• CENTURIES OLD, FUTURE FOCUSED
  LLOYDS BANKING GROUP'S BRAND REINVENTION PROVES THAT LEGACY CAN BE A LAUNCHPAD
• CELEBRATING DIRT WHILE CHALLENGING TABOOS
  DIRT IS GOOD FINDS NEW MEANING IN STAINS TO DRIVE BRAND ENGAGEMENT
• POWER PLAYER
  With its roll-up solar panels, space company Redwire is fueling our return to the moon.
• Untainted Love
  Hinge is winning the dating game. Can it stay on top?
• KEEPING IT REAL SPELLS SUCCESS FOR THIS CULT BRAND
  BY EMBRACING A GRASSROOTS MARKETING STRATEGY, TOPO CHICO IS FLYING OFF SLEVES NATIONWIDE
• A WORLD-CLASS UNIVERSITY STEPS INTO THE SPOTLIGHT
  TEXAS A&M UNIVERSITY IS RAISING ITS PROFILE BY HIGHLIGHTING ITS COMMITMENT TO SERVICE
• Cloud Splitter
  CLOUDFLARE CEO MATTHEW PRINCE HAS A PLAN TO SAVE THE INTERNET. IT STARTS WITH CLOSING OFF THE SPIGOT OF CONTENT TO AI COMPANIES.
• HOW CLOUD TECHNOLOGY HELPED A CHARITABLE FOUNDATION DOUBLE DOWN ON ITS MISSION
  AFTER THE BRENDA STRAFFORD FOUNDATION COMPLETELY REIMAGINED ITS DATA INFRASTRUCTURE, THE HEALTH CARE ORGANIZATION WAS FREED TO DO WHAT IT DOES BEST: HELPING PEOPLE IN NEED
• RED WHITE & DENIM
  LEVI STRAUSS & CO., THE MOST QUINTESSENTIAL AMERICAN BRAND, IS SUDDENLY HOLDING THE TORCH FOR AMERICA ITSELF.
• A SIX-POINT PLAN FOR NAVIGATING THE TRADE WARS
  NO COMPANY ACHIEVES 14 STRAIGHT QUARTERS OF DIRECT-TO-CONSUMER CHANNEL GROWTH BY ACCIDENT, ESPECIALLY AMID UNPREDICTABLE TARIFFS AND GLOBAL SUPPLY CHAIN CHALLENGES. HERE'S HOW LEVI'S IS DOING IT.
• Dr Pepper
  THE SODA BRAND GETS DIRTY TO SURGE INTO SECOND PLACE AMONG SOFT DRINKS.
• Eventbrite
  THE TICKETING PLATFORM FINDS RICHES IN NICHES.
• Gap
  THE RETAILER IS MAKING ITS DENIM TRENDY AGAIN-ONE DANCE AT A TIME.
• JLab
  THE AUDIO BRAND'S SOCIAL STRATEGY ZEROES IN ON COLLEGE ATHLETES.
• BritBox
  THE BRITISH STREAMER GETS VIEWERS TO TAKE THEIR TVS ACROSS THE POND—AND KEEP THEM THERE.
• Coors Banquet
  THE 152-YEAR-OLD LAGER CELEBRATES ITS WESTERN ROOTS THROUGH SMART COLLABS.
• Togethxr
  WITH MERCH AND MEDIA, THIS BRAND IS MAKING ITS MOTTO COME TRUE.
• Uno
  THE BELOVED GAME IS LAYING DOWN ALL OF ITS CARDS TO WIN.
• HOW ONE BIG IDEA CAN CHANGE EVERYTHING
  SANDISK'S INNOVATION CULTURE IS MAKING AI MORE COST AND ENERGY EFFICIENT
• Honorees
  HERE, THE COMPLETE LIST OF 2025 BRANDS THAT MATTER HONOREES.
• WHEN STAKEHOLDERS SPOKE UP, THIS NONPROFIT LISTENED
  BY PAYING ATTENTION TO THE REAL-LIFE CHALLENGES OF ITS CLIENTELE, STEP UP FOR STUDENTS IS MAKING EDUCATION MORE ACCESSIBLE FOR FAMILIES
• The Big Cheese
  Chuck E. Cheese just opened a line of arcades geared to adults. It's full circle for this almost 50-year-old brand.
• WHO'LL START THE RAIN?
  RAINMAKER FOUNDER AND CEO AUGUSTUS DORICKO WANTS TO HELP DROUGHT-PRONE AREAS BY USING DRONES TO NUDGE CLOUDS INTO PRODUCING SNOW AND RAIN. HE'S GENERATING A STORM OF CONTROVERSY IN THE PROCESS.
• WEATHER AS A SERVICE
  HOW RAINMAKER'S CLOUD - SEEDING OPERATIONS WORK
• AI 20
  These 20 technologists, entrepreneurs, corporate leaders, and creative thinkers are pushing artificial intelligence in unexpected directions.
• Michelle Pokrass
  TECHNICAL STAFF MEMBER, OPENAI
• Rachel Taylor
  PRODUCT MANAGER, SESAME
• NAEEM TALUKDAR
  COFOUNDER AND CEO, MOONVALLEY
• Koray Kavukcuoglu
  CHIEF AI ARCHITECT, GOOGLE
• Justine and Olivia Moore
  PARTNERS, A16Z
• SHIV RAO
  COFOUNDER AND CEO, ABRIDGE
• Kyle Fish
  RESEARCH SCIENTIST, ANTHROPIC
• KANJUN QIU
  COFOUNDER AND CEO, IMBUE
• PAULA GOLDMAN
  CHIEF ETHICAL AND HUMANE USE OFFICER, SALESFORCE
• Tara Feener
  HEAD OF ENGINEERING, THE BROWSER COMPANY
• DEAN BALL
  SENIOR FELLOW, FOUNDATION FOR AMERICAN INNOVATION
• Raquel Urtasun
  FOUNDER AND CEO, WAABI
• KARRIE KARAHALIOS
  PROFESSOR, MIT MEDIA LAB
• Rodrigo Liang
  COFOUNDER AND CEO, SAMBANOVA SYSTEMS
• DAVID KOSSNICK
  SENIOR DIRECTOR AND HEAD OF AI PRODUCTS, FIGMA
• Kimberly Powell
  VP OF HEALTHCARE, NVIDIA
• SONIA KASTNER
  COFOUNDER AND CEO, PANO AI
• Jonathan Siddharth
  COFOUNDER AND CEO, TURING
• INNOVATION FESTIVAL
  2025: THRILL OF THE NEW & NEXT
• The Hallucination Slayer
  BYRON COOK HAS SPENT A DECADE DEPLOYING A POWERFUL BUT OBSCURE TYPE OF ARTIFICIAL INTELLIGENCE CALLED AUTOMATED REASONING AT Amazon. NOW HE'S GIVING THE TECH GIANT A MAJOR ADVANTAGE IN THE AI BATTLEFIELD.
• 5 ways that Amazon is using automated reasoning
  AI CAN HELP A BUSINESS, OR DESTROY IT. HERE'S HOW AMAZON IS DEPLOYING AUTOMATED REASONING ALONGSIDE AI TO MINIMIZE RISK.
• DEATH TO BORING CORPORATE GATHERINGS!
  WANT A STRONG RETURN ON YOUR EVENT BUDGET? START FOCUSING ON VIBES.
• OCTOPUS FARM
  THEY'RE CLEVER, THEY'RE OTHERWORLDLY, AND IF A GROWING BAND OF COMPANIES AND SCIENTISTS HAVE THEIR WAY, THEY'RE GOING TO BE RAISED FOR HUMAN CONSUMPTION. INSIDE THE BIRTH OF A NEW AND CONTROVERSIAL INDUSTRY.
• STREAMS OF GOLD
  HOW NBC SPORTS REINVENTED OLYMPIC COVERAGE AT THE 2024 SUMMER GAMES IN PARIS AND WHY GOLD ZONE WILL RETURN FOR THE UPCOMING WINTER GAMES.